Resume

professional EXPERIENCE

Gallery Media Group is the parent company of PureWow and ONE37pm, which is under the VaynerX umbrella, by way of the 2017 acquisition.

Manage the product roadmaps for PureWow, ONE37pm and CANVAS. Created new structure for roadmap sharing, and process for new features
Lead product feature ideas from conception to launch based on metrics-backed goals
Create impactful dynamics between all designers, developers and client success managers to deliver highest quality results
Lead product on-boarding and large group trainings for product features and updates
Present new sponsorship products and opportunities across both brands to sellers and clients
Increase site speed by 30% (PureWow.com) while still continuously layering new content formats to the site
Research and adopt new technologies and platforms to streamline cross-functional operations
Plan, design and execute long-form content pieces with strategic partners, such as Rumble Boxing -- One, Two Punch
Competitive research, discover and evaluate market opportunities
Create and maintain collaborative pod-like teams for designers and developers
Manage and foster sponsored content product library across multiple brands with different audiences and offerings
Mentor junior product managers and visual product designers
User research, data analysis and AB testing of web and social content across brands

Featured

Dec 17, 2019

WEB PRODUCT CONSULTANT

Develop new processes for internal systems and ran SEO and data analysis on Virgin Sport

PRODUCT MANAGER, MAR. 2015 - SEPT. 2016

Lead engineering pod on product buildings for custom CMS based on varied client-specific solutions

Manage large scale content migration projects
Clients includes: Sports Illustrated, United Airlines, Blackrock, InStyle and more

MARKETING SPECIALIST, JAN. 2014 - MAR. 2015

Overhaul of paid and organic social media and content strategy resulting in 68% growth in social footprint
Lead A/B testing of email campaigns, nurture growing developer audiences
Manage and maintain marketing for Enterprise product library

MARKETING COORDINATOR, MAY 2012 - JAN 2014

Coordinate design and branding development for advertising and events
Manage event marketing plan surpassing revenue goals
Created breakthrough presence for Salesforce Marketing Cloud at Cannes Lions, Le Web Paris, SXSW, CES as well as monthly local events for clients and prospects
Lead the Marketing Cloud VIP Program Event series - a four-city executive content tour

MARKETING COORDINATOR, MAY 2011 - MAY 2012