On Paper

This is the page description.

 

I’m Anna Snyder

I’m a seasoned product leader with over decade of experience in product, marketing and media.

I want to make the world an easier, safer and more beautiful place to navigate one piece of code at a time, so we can focus on the things that really matter.

on paper

apartment therapy media | april 2022 - present

PRINCIPAL PRODUCT MANAGER | APRIL 2024 - PRESENT

senior product manager, loyalty & retention | april 2022 - april 2024

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BECAME A MOM | SEPTEMBER 2021

CITYROW | NOV 2020 - MARCH 2022

senior product manager

- Own feature roadmap on key growth projects including launch of CITYROW GO ecommerce website
- Build omnichannel go-to-market strategy for CITYROW and CITYROW GO unifying brick and mortar studios & digital experience
- Improved measurable outcome on CVR, AOV, Site Health metrics
- Partnered closely with marketing on acquisition and retention email and push campaigns
- Continuously lowered user acquisition costs through creative channels, A/B testing and strategic partnerships
- Lead re-platforming and refinement projects for multiple codebases
- Collaborate cross-functionally with engineering, design, marketing, sales, operations and production
- Lead company-wide product education initiatives to increase technical literacy

BIOS | MAR 2020 - nov 2020

Director of Digital Product Operations 

[BIOS is an Omnicom Group creative digital agency]

  • Develop and lead production roadmap for portfolio of clients

  • Break down high-level needs into actionable requirements for designers, strategists and engineers through agile scrum methodology and beyond to effectively communicate requirements

  • Align cross functional teams across clients and internal agencies

  • Overhaul production operations to increase output and scale by 2x in first month

  • Help define and measure success metrics and KPIs

  • Manage team of strategists, designers and producers on short & long term brand activations

GALLERY MEDIA GROUP | SEPT 2016 - MAR 2020

Director of Product, JUNE 2018 - MAR 2020

Product Manager,  SEPT 2016 - JUNE 2018

[Gallery Media Group is the parent company of PureWow and ONE37pm, which is under the VaynerX umbrella, by way of the 2017 acquisition]

  • Develop and lead the strategy, vision, roadmap and execution for PureWow, ONE37pm and internal tools

  • Own features through the entire product development lifecycle from ideation to release and maintenance support

  • Collaborate directly with engineers through daily scrums, planning, retrospectives and discovery sessions

  • Lead and grow a team of product managers and product designers

  • Stakeholder management and expectations delivery

  • Synthesize information from all business stakeholders to guide sound decisions (including making tough but smart trade-offs)

  • Proactively identify dependencies, anticipate risks and remove roadblocks, with a solution-oriented attitude

  • Work closely with data to identify KPIs

  • Research and adopt new tools and platforms to streamline cross-functional operations

  • Spearhead user research, data analysis and AB testing of web, email and social content across brands

  • Oversee the design and technical build of new sponsorship products on tight timelines. See more at purewow.com/featured_content.

  • Productize affiliate revenue monetization on PureWow.com helping drive affiliate revenue from $60K MRR to $90K+ in Q3 2019

  • Manage sponsored content product library driving new sales opportunities

  • Lead product on-boarding & manage a team of UX designers and product managers that deliver at scale

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VIRGIN SPORT | JAN 2018 - APRIL 2018

Web Product Consultant

  • Develop new processes for internal systems and ran SEO and data analysis

REBEL MOUSE | MAR 2015 - SEPT 2016

Product Manager

  • Lead engineering team on product buildings for custom CMS based on varied client-specific solutions

  • Manage large scale content migration projects

  • Clients includes: Sports Illustrated, United Airlines, Blackrock, InStyle and more

BITLY | JAN 2014 - MAR 2015

Marketing Specialist

  • Overhaul of paid and organic social media and content strategy resulting in 68% growth in social footprint

  • Lead AB testing of email campaigns, nurture growing developer audiences

  • Manage and maintain marketing documentation for product library

SALESFORCE | MAY 2012 - NOV 2013

Marketing Coordinator, Brand & Events

  • Coordinate design and branding development for advertising and events

  • Manage event marketing plan surpassing revenue goals

  • Balance budgets and vendor relations

  • Created breakthrough presence for Salesforce Marketing Cloud at Cannes Lions, Le Web Paris, SXSW, CES and more

  • Lead the Marketing Cloud VIP Program Event series - a four-city executive content tour

PRIVY | MAY 2011 - MAY 2012

Marketing Coordinator

  • Business development, case studies, content strategy, social

EDUCATION

Boston University, 2012

BS, Communication

General Assembly, 2015

Front-End Web Development