Hi, I’m Anna.

I’m a product leader with 13 years of experience driving growth and scale across web, mobile, and e-commerce products.

I've led 20+ launches—from MVPs to $3M+ enterprise rollouts—and driven 40x growth in user registration and retention.

I build high-performing teams, create revenue-driving product strategies, and improve cross-functional execution across product, engineering, design, and go-to-market.

I believe in smart bets, fast learning, and using data and AI to move faster and build better. Strong communicator, user advocate, and culture builder.

Also a mom of three—my superpower for empathy, clarity, and creative problem-solving.

  • 13 Years Experience

    Across marketing, product, growth

  • 40+ Websites Launched

    Media, Commerce, Lifestyle +

  • Grow Membership 14x

    Create community at The Kitchn

01. Create Strong Membership Offering on The Kitchn

Recipes Saved per Week + 500% since May 2022

Registered members 14X since May 2022

Recipe Pageviews +30% YoY

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My Best Work*

02.Platform House Tours and Before & Afters

Views per Session on House Tours +80%, Before & Afters +65%

Increased programatic ad revenue 30%

Sold through $1MM+ sponsorship on House Tours vertical

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03. Empower Home Designers through Content and Community

Launch the new apartmenttherapy.com & Apartment Therapist community forum in spring 2025 (while 8 months pregnant!)

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*recently

How I Do It

*

How I Do It *

Stay humble, keep learning.

I’ve empowered

my process with AI, SQL and

asking more questions.

Does this product, feature or idea

make our world just the tiniest

bit better? I am driven to create

tools that unlock problems for

users and bring joy and

inspiration.

Be a trusted friend to your user.

Create products that don’t tether

the user, but invite them back.

Creating dependencies isn’t

sustainable - but friendship is.

Get in Touch!

Whether you’re looking to reconnect, network, or ask about the latest toddler toy my son is loving.